China Nutrition and Health Food Association (CNHFA) has decided to draft industry standards for quantifying postbiotics or inactivated cells and is rallying industry players and the public to take part in the drafting process.
Chinese consumer spending on health supplements is holding up, against the backdrop of slow economic recovery and dampened spending spanning luxury goods, beauty, and apparel, industry experts have told us.
Interdisciplinary scientific research, as well as innovative products and services, is set to drive the future of personalised nutrition, according to a set of expert guidelines published by China Nutrition and Health Food Association (CNHFA).